Winning Moves is transporting a pair of inflatable porking pigs (pictured) around famous London locations – including outside Buckingham Palace - to promote the latest version of its popular party game Pass the Pigs.
The classic game is doing so well that a new version, ‘Giant Pass the Pigs’, featuring ‘super-sized’ inflatable pigs, has been released.
Fiona Hortopp, head of marketing at Winning Moves UK, said: “Pass the Pigs has enjoyed 25 years of success in the UK and we have created a new dimension to the game in the shape of giant inflatable Pass the Pigs. It’s great fun for Christmas and perfect for parties over the seasonal holidays. These loving pigs are the ultimate party animal, just like our game.”
More pig spin-offs are in the “laboratory stage,” added Fiona. “The inflatables are the first brand extension spin-offs in the UK. More will follow – watch this space.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.