Winning Moves grabs Moshi Monsters

Firm signs deal with Mind Candy to launch a new set of Top Trump cards based on the online world.
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The new Top Trumps’ pack features 30 Moshlings, monster pets, and rates them according to their rarity, cuteness and brains.

The Moshi Monster Top Trumps are on sale now at leading High Street stores and priced at £3.99.

Fiona Hortopp, marketing manager, Top Trumps, said: “To be one of the first licensees to market with Moshi Monsters Top Trumps is extremely exciting.

"This is a great brand to add to our long list of top licenses and with such a huge existing global audience we expect Moshi Monsters Top Trumps to become one of this years must have children’s gifts.”

Michael Acton Smith, CEO at Mind Candy, creators of Moshi Monsters, added: “We are thrilled to team up with such a popular brand as Top Trumps to bring the virtual world of Moshi Monsters to life in a new and fun way.”

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