Winners shine at Industry Day

Radica, Tomy, Flair and Inspiration Works all picked up Max It awards at today's BTHA Industry Day.
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Now in their second year, the number of awards has increased to eight, including an award to an individual for best promising new talent.

Entrants were assessed by an independent judging panel with a wide range of relevant backgrounds in manufacturing, design, marketing and retailing.

The winners received their awards from BTHA Chairman Clive Jones at the annual BTHA/TRA AGM and industry day held in Egham.

The winners were as follows: Best new UK toy design - Cube World, Radica; Best new non-UK toy design - Thomas Aquadraw, Tomy: Best new UK game or hobby design - Comic Maker Kit , Flair; Best new non-UK game or hobby design - Cella Sticker Machine, Tomy; Best marketing or PR campaign (company turnover less than £5m p.a) - Princess Max, Inspiration Works; Best marketing or PR campaign (company turnover more than £5m p.a) - Sylvanian Families; Flair and Evolution PR; Best promising new talent - Lucy Faulkner, Tomy; Critics’ Choice - 20Q, Radica.

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