Winners shine at Industry Day

Radica, Tomy, Flair and Inspiration Works all picked up Max It awards at today's BTHA Industry Day.

Author:: ToyNews Online
Publish date:: May 25, 2006

Now in their second year, the number of awards has increased to eight, including an award to an individual for best promising new talent.

Entrants were assessed by an independent judging panel with a wide range of relevant backgrounds in manufacturing, design, marketing and retailing.

The winners received their awards from BTHA Chairman Clive Jones at the annual BTHA/TRA AGM and industry day held in Egham.

The winners were as follows: Best new UK toy design - Cube World, Radica; Best new non-UK toy design - Thomas Aquadraw, Tomy: Best new UK game or hobby design - Comic Maker Kit , Flair; Best new non-UK game or hobby design - Cella Sticker Machine, Tomy; Best marketing or PR campaign (company turnover less than £5m p.a) - Princess Max, Inspiration Works; Best marketing or PR campaign (company turnover more than £5m p.a) - Sylvanian Families; Flair and Evolution PR; Best promising new talent - Lucy Faulkner, Tomy; Critics’ Choice - 20Q, Radica.

The BTHA has handed out this year’s Max-It awards with Hasbro, Flair, Mattel and Fiesta Crafts among the winners.

Firms and individuals recognised for innovation following BTHA industry day.

Vtech and Bandai were the big winners at last night’s Toy Retailer Association Awards, scooping the top two accolades, Toy Supplier of the Year and Toy of the Year 2005 respectively.

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BTHA Chairman, Phil Ratcliffe, announced the winners of the Toy Retailer of the Year Awards, and TRA Chairman, Alan Simpson, unveiled the Toy and Supplier of the Year Awards.

Furby, VTech, Smyths, Midco and more pick up awards at last night's event.

The BTHA has revealed the products and campaigns that have been nominated for this year's Max-It Awards.

Event needs an extra day if it's serious about attracting Euro visitors.

Online retailers are expecting today to be the biggest shopping day of the year, with the pioneering Firebox site proclaiming it to be a record Christmas having just notched up its one millionth order since it began.

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