Hair-EE Magno-Man was originally launched back in July, but the brand name has now changed to Hair-EE Magnoz in line with the global marketing drive.
The first half of 2007 will see a major step up in the marketing push - an exclusive multimedia TV campaign with Nickelodeon will kick off during February half-term, while there will also be additional PR focusing on comics and online to create a buzz.
A new series of product launches starts with Punk-EE (two-tone hair colour) in January, the Hot Can in February and Stripe-EE in March. Further developments are due for the second quarter of the year.
Right now, though, ToyNews readers can get their hands on £500 worth of Magnoz courtesy of Treasure Trove. To win just answer the following question:
Which TV network is launching Magnoz in February 2007?
Email your correct answer, name, company name and address to email@example.com by December 31st.