Wilton Bradley hits the road - ToyNews

Wilton Bradley hits the road

Firm announces a series of product road shows in Birmingham, Manchester and London.
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Wilton Bradley is a Devon-based company, specialising in leisure goods including toys, games, inflatables, surf and skate, and outdoor play.

The firm is planning the product road shows to coincide with its recent uplift in sales and to enable retailers the opportunity to see the range of over 200 additional new lines and place orders for the second half of 2009.

Ranges cover a wide range of key toy categories including ride-ons, R/C toys, construction, pocket money toys and games as well as licensed merchandise.

The team at Wilton Bradley has developed a new range of games and bricks branded Toyrific with prices starting from under £5 and ranging to £19.99. Also on offer is a new radio controlled range with prices from £5-£49.99.

Adrian Mayes, sales and marketing manager commented: “These lines offer great consumer value as well as delivering excellent retailer margins and give our customers a further opportunity to maximise on the gap left by Woolworths.”

“Buyers will be able to see and touch our ranges in a convenient location which can only assist them in the purchasing process.”

The first road show is to be held at the Hallmark Hotel, Wilmslow, Cheshire from May 19th – 21st. The second is at Menzies Strathallan Hagley Road, Birmingham, from June 1st - 4th and the third is at the Quality Hotel Wembley, Empire Way, Wembley from June 15th - 18th.

To make an appointment call sales at Wilton Bradley 01626 835400.

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