Wilks is joining Applebarn partners John Sherring and Dennis McMullen, to help the firm expand in the UK toy and gift markets.
He believes Sherring's knowledge of the Indian manufacturing marketplace in particular, will open new doors for the firm.
He said: "India has historically had a poor reputation for product sourcing and customer service but that there is a massive shift change underway, supported by extremely strong local government inward investment. This applies in many sectors, including Soft Toy, Pre School, Arts and Crafts, Games and Wooden Toys, and the quality and ranges available are of both high quality and very competitively priced."
Applebarn would be pleased to investigate in more detail any customers seeking to explore sourcing or stocking product, including OEM opportunities.
Contact Sbwilksigt@aol.com or call 07768 266700