The deal, taking effect from January 2010, will see WowWee distribute the firm’s award-winning Spy Gear brand and also introduce a range of activity toys, active games and boys’ construction toys to the UK market.
The Spy Gear brand will celebrate its tenth anniversary in the UK next year. The two firms are working closely to create a TV, media and PR campaign to promote the anniversary and launch the new Spy Gear products.
The products will be available both on domestic and FOB programmes and customers are invited to contact WowWee for more information on: 01295 711 588.
Scott Ray, vice president, Wild Planet Entertainment commented: “We are delighted to appoint WowWee Sablon UK as the exclusive distributor for Wild Planet Entertainment in the UK.
“With their excellent reputation, marketing expertise and distribution network, WowWee promises to be an excellent partner for Wild Planet. We are eager to release new Wild Planet products that will amuse and entertain children all over the nation.”
Graham Spark, sales director for WowWee, said: “We are very excited about joining forces with Wild Planet Entertainment and their products will be a fantastic addition to our popular WowWee ranges.
"We will be launching a great new range of Spy Gear products to mark the ten year anniversary, as well as introducing new Wild Planet toys not seen in the UK before”.
WowWee currently distributes its own range of products to the UK market, including the WowWee Alive plush animals, the robots from WowWee Robotics, WowWee Flytech toys and the WowWee Tech technology products.