Wild Planet inks distribution deal with Trends UK

Firm chooses Trends UK for exclusive distribution rights for all of its lines in the UK.
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Trends UK will now distribute the entire Wild Planet range, including Spy Gear, Aqua Pets, the New Sonix City range and Hyper Games.

Scott Ray, senior vice president, Wild Planet, explained: "We are extremely confident that their expertise in delivering high quality products to market will ensure that our brands gain solid market share and outstanding sales results."

Trends UK MD, Lee Clowes, added: "As the leader in the science category we are committed to delivering innovative and quality products to our retail partners and as the distributor of Wild Planet’s lines we will further enforce this position in new categories and initiatives.

"This will form the basis of a new partnership and a reciprocal approach to drive further growth, both, in the UK and International markets."

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