Wicked Vision is aiming to expand the presence of the Socker Boppers brand in the UK, with two TV campaigns planned for September and December.
Wicked Socker Boppers and Wicked Power Bag launched back in February, after a strong showing at London’s Toy Fair, supported by TV ads on terrestrial and satellite channels from March to April. The second wave of ads kicked off last month and will run until mid-July.
On top of the TV, the firm has also been working on a comprehensive PR drive across all media. Plans are also in place to launch two line extensions in 2013 – Wicked Socker Swords and the Wicked Bop Buddy.
The US is on track to sell 1.5 million units this year, while the UK is on target for 150,000 units with distribution partners including the likes of John Lewis, Argos, TRU, Hamleys, Harrods and The Entertainer among others.
“We have a history of generating incredible sales from our active sports toy range and we are on track to do the same for the Socker Bopper range,” Wicked Vision’s David Strang told ToyNews. “If 35 years of incredible sales in the US are anything to go by, we have a great springboard to launch this product from and are looking forward to bringing Socker Boppers to a whole new audience over here.
“We will continue to develop the range to ensure it stays on the UK top seller lists, as well as for many years to come.”
Wicked Vision: 020 3195 1565
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