Wicked puts Socker Boppers back on TV

Firm backs the Boppers with a comprehensive campaign; Wicked Socker Swords and the Wicked Bop Buddy to join portfolio.
Author:
Publish date:
5_Socker Boppers.jpg

Wicked Vision is aiming to expand the presence of the Socker Boppers brand in the UK, with two TV campaigns planned for September and December.

Wicked Socker Boppers and Wicked Power Bag launched back in February, after a strong showing at London’s Toy Fair, supported by TV ads on terrestrial and satellite channels from March to April. The second wave of ads kicked off last month and will run until mid-July.

On top of the TV, the firm has also been working on a comprehensive PR drive across all media. Plans are also in place to launch two line extensions in 2013 – Wicked Socker Swords and the Wicked Bop Buddy.

The US is on track to sell 1.5 million units this year, while the UK is on target for 150,000 units with distribution partners including the likes of John Lewis, Argos, TRU, Hamleys, Harrods and The Entertainer among others.

“We have a history of generating incredible sales from our active sports toy range and we are on track to do the same for the Socker Bopper range,” Wicked Vision’s David Strang told ToyNews. “If 35 years of incredible sales in the US are anything to go by, we have a great springboard to launch this product from and are looking forward to bringing Socker Boppers to a whole new audience over here.

“We will continue to develop the range to ensure it stays on the UK top seller lists, as well as for many years to come.”

Wicked Vision: 020 3195 1565

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

10_Back to the Future.jpg

Back to the Future

The Argos catalogue from 1985 is a fascinating historical document. The average kid?s Toy Bible, its contents freeze frame a moment in time. Jon Salisbury revisits the scene of his inaugural year in the toy business...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.