Wicked Cool Toys' Sesame Street range set for UK release

Company will work with a distributor for a 2016 release.
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Wicked Cool Toys’ range of Sesame Street products is heading to the UK.

The US-based company signed a deal with Sesame Workshop to develop a range of seasonal toys featuring classic characters such as Elmo and Cookie Monster, with the collection set to land in the US in spring 2015.

And Wicked Cool Toys has now confirmed that the range will be making it to UK retail.

“We will be working with a local UK or regional distribution partner with likely release for spring/summer 2016 on the broad line and potentially limited items in market for summer 2015,” said Jeremy Padawer, co-president and partner at Wicked Cool Toys.

Alongside seasonal toys, the new line will feature balls, hoppers, sand toys, sprinklers and sandboxes.

Wicked Cool Toys is confident that the UK market will welcome the range due to the longstanding history of the property over here.

Padawer continued: “Sesame Street has over 40 years of history in the UK beginning with HTV in March 1971 and continuing today with shows like Play With Me Sesame, Elmo’s World and Ernie’s Great Adventures on The Disney Channel and Channel 5.

“We believe the multi-generational appeal of the key Sesame Workshop characters applied to a fun category like summer and seasonal toys means this range will offer a great deal of joy to kids who embrace Sesame and their values.”

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