Wicked Cool Toys picks up master toy licence for Thomas Edison's Secret Lab

The firm will develop a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play-sets, novelties and role-play products.
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Wicked Cool Toys has been appointed as the master toy partner for the new animated series, Thomas Edison’s Secret Lab.

The firm will now develop and bring to market a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play-sets, novelties and role-play products.

Developed in partnership with Genius Brands International, the new lines will be designed to encourage kids to explore science.

“Thomas Edison’s Secret Lab provides a seemingly endless array of fascinating themes and inventive ideas that translate perfectly as toys,” said Michael Rinzler and Jeremy Padawer, co-presidents at Wicked Cool Toys.

“We are very excited to collaborate with the GBI team to develop creative and imaginative STEM-based toys that makes science a blast for kids.”

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