Why are consumers crazy for retro toys?

Lou Ellerton from The Value Engineers takes a look at why we're so enthralled with retrotainment.
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Read something about the Care Bears recently? How about ThunderCats or My Little Pony?

All share three common factors: they found their way into kids’ hearts, were at their peak in the '80s and '90s, and they're now being re-born.

So what’s behind this sudden drive to exhume the successful kids’ properties of yesteryear in today’s ‘retrotainment’? Well, it’s a combination of factors...

Read the full opinion piece here.

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OPINION: Retro toys

It?s been a trend for a while now, but it seems that more 80s and 90s brands than ever are gracing the toy aisles. Lou Ellerton from The Value Engineers takes a look at why we?re so enthralled with retrotainment?


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