We're Going on a Bear Hunt plush range launches ahead of Channel 4 Christmas special

Walker Books’ bestselling picture book We’re Going on a Bear Hunt will hit screens this Christmas in a seasonal adaptation on Channel 4
Publish date:
Social count:
Screen Shot 2016-12-02 at 11.49.22.png

Aurora has revealed a range of plush bears to tie in with the new Channel 4 Christmas adaptation of the popular kids' property We're Going on a Bear Hunt.

Walker Books has signed a deal with Aurora World that will see the Bear Hunt bear plush launch in stores this month in time for shoppers to catch a small, medium or large one to take home this Christmas.

Retailers the bear will be available at include Waterstones, Foyles, Harrods, Blue Diamond Garden centres and Haskins. It will also be available from Gardners Books and Bertrums.

Image placeholder title

Channel 4 will broadcast the one-off half hour Lupus films production at 7:30pm on Christmas Eve, with a repeat at 5:25pm on Christmas Day. The special will star such well-known actors as Olivia Colman (Flowers, The Night Manager), Pam Ferris (Matilda, Call the Midwife) and Mark Williams (Harry Potter, Father Brown).

“We’re Going on a Bear Hunt is an evergreen property that we have long wanted to develop into a plush character," explained Martin Ringer at Auroraworld.

“We’re Going on a Bear Hunt is an evergreen property that we have long wanted to develop into a plush character. The upcoming Channel 4 animation has given us the opportunity to make this dream a reality. Auroraworld has a long history of working with many classic children’s literary properties. We’re Going on a Bear Hunt is a fantastically exciting addition, and we know it will be a great success.” 


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.