Aurora has revealed a range of plush bears to tie in with the new Channel 4 Christmas adaptation of the popular kids' property We're Going on a Bear Hunt.
Walker Books has signed a deal with Aurora World that will see the Bear Hunt bear plush launch in stores this month in time for shoppers to catch a small, medium or large one to take home this Christmas.
Retailers the bear will be available at include Waterstones, Foyles, Harrods, Blue Diamond Garden centres and Haskins. It will also be available from Gardners Books and Bertrums.
Channel 4 will broadcast the one-off half hour Lupus films production at 7:30pm on Christmas Eve, with a repeat at 5:25pm on Christmas Day. The special will star such well-known actors as Olivia Colman (Flowers, The Night Manager), Pam Ferris (Matilda, Call the Midwife) and Mark Williams (Harry Potter, Father Brown).
“We’re Going on a Bear Hunt is an evergreen property that we have long wanted to develop into a plush character," explained Martin Ringer at Auroraworld.
“We’re Going on a Bear Hunt is an evergreen property that we have long wanted to develop into a plush character. The upcoming Channel 4 animation has given us the opportunity to make this dream a reality. Auroraworld has a long history of working with many classic children’s literary properties. We’re Going on a Bear Hunt is a fantastically exciting addition, and we know it will be a great success.”