Webkinz reaches one UK registration per minute

New plush range from The In Thing sees surge in users signing up online.
Publish date:
Social count:

The new plush pets come with a unique secret code which allows users to adopt their pet online.

Once users have adopted their pet within Webkinz World, they can play arcade games, enter trivia quizzes, feed, care for and look after their pet, all with an educational focus, helping children with maths and spelling through play.

Boasting one new user every minute, Ganz – the company behind the Webkinz line - has welcomed a new population of Webkinz owners across the UK in the last few months, with numbers growing daily.

These plush pets are available to buy through the Webkinz UK distributor, The In Thing. Webkinz are priced at £5.99, with the smaller Lil Kinz retailing at £3.99.

Daniel Sayers, Webkinz UK brand manager commented: “More and more children in the UK are jumping into the Webkinz virtual world to adopt and care for their plush pet.

"With a substantial TV campaign running from January to August and new styles due out every month the future for Webkinz in the UK is very exciting. We are very confident of replicating the almost unparalleled success of Webkinz in the USA’s over the coming months."


5_Tuning Sound System packaging.jpg

Meccano UK, one year on

Meccano's UK operation is continuing to make progress, having started over again with former Mega Brands chief, Sue Barratt at the helm. Ronnie Dungan visited the firm's Oxfordshire HQ to see how it was all coming together...

10_Paul Dempsey 300.jpg

One vision

There have been changes afoot at BBC Worldwide since last summer, with the licensing team making the move across London to the offices in Foley Street as part of a new unified approach.


Ones to watch

ToyNews? recruitment partner Aardvark Swift has again highlighted the toy and licensing industry?s men and women of tomorrow who are driving and developing opportunities for their companies. Here are the ones to watch for 2011?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.