ToyNews' Warner Bros. Consumer Products brand special is essential reading ahead of BLE 2012.
The six-page feature includes an interview with UK general manager Paul Bufton, as well as close looks at big brands including The Hobbit, Man of Steel, Scooby-Doo, Looney Tunes and Tom and Jerry.
There are also comments from senior execs at other companies including Vivid UK's MD Neil Bandtock and LEGO's UK boss Drew Brazer.
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