Vivid spawns Crazy Frog range

Vivid Imaginations has been appointed as the worldwide toy and gift plush licensee for Jamster?s range of mobile phone ringtone characters, including the chart-topping Crazy Frog.
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by Ronnie Dungan

Vivid Imaginations has been appointed as the worldwide toy and gift plush licensee for Jamster?s range of mobile phone ringtone characters including the chart-topping Crazy Frog.

The Frog (also known as The Annoying Thing) is currently the ringtone du jour with 11 million downloads alone and a single based on the tone currently at number one in the charts.

Vivid?s range will include singing plush featuring the Crazy Frog, Sweety Chick, Nessie the Dragon and Party Bee and will be on shelves by October. Mobile characters will enjoy ongoing TV and print advertising campaigns by Jamster.

Steve Manley, founder of licensing agent AT Merchandise, said: ?We have been overwhelmed by public, media, licensee and retail interest in these characters. We are delighted to have Vivid on board with their expertise in high fashion character marketing, recalling their past success with Flat Eric from the former Levi's advertising campaign.?

?Vivid are delighted to be working on such a high profile, exciting property, it?s what we do best,? added marketing and licensing director Emma Sherski. ?With the worldwide market for ringtone downloads worth approximately $4bn in 2004, these characters have truly international potential and we are on track to airfreight in sound-feature plush in less than four months from deal signature. There is massive pent-up demand for these characters and we?ll be focusing a highly targeted PR campaign to ensure that these products are number one on the Christmas gift list.?

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