Vivid spawns Crazy Frog range

Vivid Imaginations has been appointed as the worldwide toy and gift plush licensee for Jamster?s range of mobile phone ringtone characters, including the chart-topping Crazy Frog.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

by Ronnie Dungan

Vivid Imaginations has been appointed as the worldwide toy and gift plush licensee for Jamster?s range of mobile phone ringtone characters including the chart-topping Crazy Frog.

The Frog (also known as The Annoying Thing) is currently the ringtone du jour with 11 million downloads alone and a single based on the tone currently at number one in the charts.

Vivid?s range will include singing plush featuring the Crazy Frog, Sweety Chick, Nessie the Dragon and Party Bee and will be on shelves by October. Mobile characters will enjoy ongoing TV and print advertising campaigns by Jamster.

Steve Manley, founder of licensing agent AT Merchandise, said: ?We have been overwhelmed by public, media, licensee and retail interest in these characters. We are delighted to have Vivid on board with their expertise in high fashion character marketing, recalling their past success with Flat Eric from the former Levi's advertising campaign.?

?Vivid are delighted to be working on such a high profile, exciting property, it?s what we do best,? added marketing and licensing director Emma Sherski. ?With the worldwide market for ringtone downloads worth approximately $4bn in 2004, these characters have truly international potential and we are on track to airfreight in sound-feature plush in less than four months from deal signature. There is massive pent-up demand for these characters and we?ll be focusing a highly targeted PR campaign to ensure that these products are number one on the Christmas gift list.?

Related

5_Pocoyo.jpg

Monkey business for Vivid

Vivid Imaginations has been confirmed as master toy licensee for the forthcoming Curious George movie and TV series set to hit UK and Ireland this September.

5_Pocoyo.jpg

Vivid dismisses sales talk

Vivid Imaginations has dismissed a report in The Times that is about to be sold as ?highly speculative?. The story in The Times said that Phoenix Equity Partners, Vivid?s Imagination's...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.