Figures show that the first episode attracted 8.2 million viewers, and attained a 37 per cent share. This surpassed the viewer numbers for X Factor, Ant & Dec’s Saturday Night Takeaway, and even the England v Macedonia game.
Vivid's marketing and licensing director, Emma Sherski, said: “We are delighted with the viewing figures, and the flood of calls we have had from our retail customers. This only reinforces our view that the BBC, and Tiger Aspect have delivered a modern classic. The toy line will complement the action and adventure of the show. We look forward to showcasing this from November".