Vivid signs Robin Hood licence

Vivid is convinced it has another hit on its hands, after the first viewing figures from its newly acquired BBC licence, Robin Hood, showed it winning the ratings war.
Publish date:

Figures show that the first episode attracted 8.2 million viewers, and attained a 37 per cent share. This surpassed the viewer numbers for X Factor, Ant & Dec’s Saturday Night Takeaway, and even the England v Macedonia game.

Vivid's marketing and licensing director, Emma Sherski, said: “We are delighted with the viewing figures, and the flood of calls we have had from our retail customers. This only reinforces our view that the BBC, and Tiger Aspect have delivered a modern classic. The toy line will complement the action and adventure of the show. We look forward to showcasing this from November".



Vivid Imaginations

The news that Vivid has been expecting for some time has finally arrived, with Bratz owner MGA opting to set up its own office to control its Bratz brand in the UK. It?s a blow for the firm, but MD Nick Austin says it is well positioned for the future?.


Roar deal for Vivid

Vivid Imaginations has won the master toy licence for Chapman Entertainment's next big property  - Roary the Racing Car - which has also just secured TV slots on Five and Nick Jr for next spring.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019