Vivid signs Disney lines

Vivid Imaginations is launching new Hannah Montana and High School Musical toys and electronic games at Toy Fair
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Retail price points range from £7.99 to £49.99.

“Last year saw girls six and over move into electronic toys and games and away from traditional toys. Vivid is perfectly placed to capitalise on this trend with Hannah Montana and High School Musical-licensed electronics products,” said Paul Weston, Vivid’s managing director.

“Our strong relationships with Disney, Jakks Pacific and Zizzle have enabled us to create branded electronics ranges behind these two blockbuster properties and support both with heavyweight TV advertising.”

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