Vivid secures Wombles toy deal

New toys and collectables to launch in 2016 based on new CGI animated series.
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Vivid Toy Group is celebrating after scooping an exclusive manufacturing and marketing deal to bring The Wombles to life in a new toy and collectables range.

The firm has secured the deal with Wombles Copyright Holdings for the UK, France, Benelux, Germany, Austria and Switzerland.

The characters - which became famous back in the 1970s - are soon to make a comeback in a feature film, online games and a new CGI TV series beginning in late 2015.

A full toy range will be launched in 2016, preceded by an early production introduction in Q4 2015.

"We are extremely excited to be working with Mike Blatt and his company WCH Ltd on The Wombles," said Mary Wood, marketing director at Vivid. "Endorsed by families who remember the original phenomenon, The Wombles has a gender neutral appeal with instant brand recognition.

"As well as the nostalgia behind the brand, the relaunch will target a new generation of fans, widening the appeal."

Mike Blatt, who wrote and sang the original Wombles hits and his directing the new TV series and is chairman and CEO of WCH, added: "Vivid were our first choice for our master toy deal and we are delighted that they share our vision.

"We are aiming very high, in terms of quality, with the TV series, and we are sure the toy range will be just as classy and delightful to a wide range of children."

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