The two lines will be back for Spring next year and backed by big TV campaigns from Vivid Imaginations.
Sweet Secrets, the transforming mini doll line for girls was a worldwide hit for Galoob nearly 20 years ago. It will be re-launched in January with new tooling, new TV commercials and opening price points sub £5 retail .
“The mini doll market is booming again and Sweet Secrets offers girls something completely different,” stated Emma Sherski, Vivid’s licensing and marketing director.
Madballs is also set for January launch, again with opening price point sub £5 retail. Targeted at boys 5-9 years, the concept will be supported online and via licensing from property owner American Greetings and also backed by heavyweight TV advertising from Vivid.
Sherski added: “Madballs offers today’s boys something totally different from everything out there currently. Relaunching proven successful concepts with a new twist has worked so well for us and other companies in the recent past. Tamagotchi and Care Bears being notable recent successes.”
Vivid plans to unveil further major acquisitions in the coming weeks.