Vivid relaunches Loveable line

Vivid is relaunching hit '90s line Loveable Bears next year under a new name, having licensed it from Giochi Preziosi for the UK.
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The brand will return in August as the Love2Love Bears collection and will comprise six scented, flocked bears each with feeding bottle, programmed electronic nurturing sounds and lights and keychain.

Retailing at around £6.99, the range will be supported by a 380 TVR campaign starting mid-August and running through to Christmas.

“Love2Love Bears will be great for retailers looking to boost girls toy sales in the run-up to Christmas,” commented Vivid UK Marketing and Licensing Director Emma Sherski . “Love2Love Bears offer fantastic consumer value and just as Tamagotchi came back stronger second time around we feel Love2Love Bears will do same this coming summer.”



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