The hunt for one of five Golden Tickets concealed in Vivid's Series 4 Moshling Blind Bags is on - with the firm offering an exclusive solid gold Iggy as first prize.
As well as the Golden Iggy Moshling, the winner will also receive their weight in Moshi products. The four runners up will each pick up goody bags of Moshi merchandise.
To support the launch, a bespoke microsite hosting an exclusive launch trailer starring Mind Candy founder Michael Acton Smith has been created. There is also online banner advertising running across key partner sites to support the launch, alongside special POS material to back retailers.
At the end of the promotion, the winners of the Golden Tickets will be invited to a behind the scenes tour of Moshi HQ. They will meet Acton Smith and be presented with the golden Iggy and other prizes.
"We are really excited to launch our first nationwide retail product promotion for Moshi," said Suzie Howes, senior brand manager at Vivid. "It gives us an ideal opportunity to thank our customers for their continued support."
Acton Smith added: "We're looking forward to meeting the winners and seeing who wins the solid gold Iggy."
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