Having only launched a couple of weeks ago, Vivid’s new two-in-one plush Flip a Zoo, is proving popular with retailers.
The new plush has already sold out at multiple retailers, which has been backed by TV advertising for a number of weeks.
The ad will also be shown in cinemas before Kids Club family films from August for three months, while a new two-tier PR campaign launched last week, which will span four months.
This includes a competition on Winning Moments' website and The Mail Online and Metro.co.uk, which asks fans to come up with a name for one of the Flip a Zoo hybrid creatures and the title of a story it could feature in.
11 winners will then be sent a book token and Flip a Zoo, and will be asked to act out their tale, with the best short story being voted for by the public on social media. Winners will then win tickets for their family to The Lion King in London.
Catherine Scott, brand manager at Vivid, said: “It’s the simplicity of the concept and quality of the plush which is attracting consumers to the brand. We’re really excited by the sales we’ve seen to date and it’s only just started.
“The marketing plans in place will ensure kids and purchasers are exposed to Flip a Zoo all year round and we’re confident they’ll be featuring on many lists this Christmas.”