Vivid celebrates soaring sales

Up 30% for last 12 months thanks to Moshi Monsters, Animagic, Crayola and pop star portfolio.
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The last 12 months have seen Vivid Toy Group enjoy something of a purple patch. And it’s probably even better than that. Sales have soared by almost 30 per cent, with domestic UK and international success both contributing to the company’s best ever results.

While it would be easy to lay most of the praise for this firmly at Moshi Monsters’ door, while it is clearly a breakout brand for the company, Vivid has also enjoyed success with Animagic, Crayola and its burgeoning pop star doll portfolio – all delivering double digit growth figures.

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Sales are up 30% for the last 12 months at Vivid, with a certain Mind Candy brand helping the firm to its best ever results. But other properties have been pulling their weight too, and the firm's international ambitions are driving it even further...

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