Vivid brings dinosaurs back to life

Vivid has bagged the UK distribution rights to the newest robotic craze from the US, the autonomous organic life form, Pleo.

Author:: ToyNews Online
Publish date:: Nov 23, 2006
Social count:: 0

The company has picked up the UK and Ireland distribution rights to the one-week old camarasaurus dinosaur - which has been engineered to mimic life - from Ugobe Lifeforms.

Caleb Chung, the co-creator of Furby, is the brains behind Pleo, which is likely to retail for around £200 and will be backed by the full force of the Vivid sales and marketing machine.

Nick Austin, Vivid's CEO, said: "Technology stretches the boundaries of the imagination every year and the team at Ugobe have made the dream of owning a pet dinosaur a reality. Pleo is a phenomenon.

"We all talk of pushing back the boundaries... this product will blow the public away when we launch next summer."

Pleo will be revealed behind closed doors on Vivid's stand (SA33) at Toy Fair in January.

Vivid Imaginations has signed the worldwide distribution rights for i-Teddy.

Vivid is gearing up for a major push on the Teenage Mutant Ninja Turtles brand next year, with a new movie and TV series adding fresh impetus to the cult favourite.

The Bratz distribution deal may seem like a distant memory, but Vivid imaginations is continuing to evolve its business in terms of its product line-up, its wholly-owned IP and its distribution. Ronnie Dungan spoke to boss Nick Austin about the way forward without the trouble fashion dolls...

Vivid Imaginations has signed UK distribution rights to upcoming Disney/Pixar film, Wall.E.

Vivid Imaginations joins forces with equine charity.

Vivid Imaginations will distribute the Playmates master toy line for the property in UK and Ireland.

Vivid Imaginations has snapped up the distribution of Binney and Smith's Crayola products in the UK.

Vivid has revealed the first product from its deal with new US start-up Zizzle, in the form of a poseable animatronic DJ.

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.