Vivid and Mattel head girls selection

Vivid and Mattel dominated the girls list at this year's Dream Toys.
Author:
Publish date:
5_Pocoyo.jpg

Vivid had two Forever Diamondz Bratz products and its Animal Hospital Horse Rescue in the girls' selection while Mattel featured with Barbie Princess Genevieve, Let's Dance Barbie, Polly Pocket Theme Park and Tawny Walking Horse.

The full list reads:

Animal Hospital Horse Rescue (Vivid)
Baby Born with Magic Eyes (Zapf Creation)
Barbie Princess Genevieve (Mattel)
Bratz Forever Diamondz Fashion Makeover (Vivid)
Bratz Forever Diamondz Asst. (Vivid)
Disney Princess Chair (Martin Yaffe)
Girl Crush Streak and Style (Spin Master)
Let's Dance Barbie (Mattel)
Nintendogs (Tomy)
Polly Pocket Rockin' Theme Park (Mattel)
Sylvanian Wedding Chapel (Flair)
Tawny Walking Horse (Mattel)

Related

66_mypictr_200x200(2).jpg

Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.