Online registration for Toy Fair 2013 is now open for visitors and media at the show's official website.
Pre-registered visitors will benefit from fast track access and a saving of £15 (otherwise payable at the door). All attendees (including media) from the past three Toy Fairs will receive a Smart Link containing previous details. This means they need only check, update and submit to receive a bar code email which will be required to gain access to the 2013 event.
The show - which is celebrating its 60th anniversary next year - will run from January 22nd to 24th at London's Olympia. The new Upper West Hall has been incorporated into the 2013 floor plan to accommodate the growing demand for space.
A section of the Upper West Hall will also play host to the 2012 Toy Industry Awards, which are due to take place on the first evening of the fair.
There are 210 companies currently confirmed as exhibitors for the 2013 show.
"We are delighted at the support shown for Toy Fair 2013," said Simon Pilling, head of Toy Fair operations and sales. "With the 2012 floor space selling out in record time, Toy Fair 2013 is going to be a 'not to be missed' event with the expansion into the Upper West Hall, the 60th anniversary celebrations and thousands of fantastic new toy launches to look forward to."
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