The fun yet gruesome boys' product Dr Dreadful's Zombie Lab is being backed by a huge marketing campaign.
Spin Master is showing the TV ad throughout Halloween and is backing this up with further activity online and in-store.
Kids can use Dr Dreadful's Zombie Lab to create edible goodies, including Snot Shots, Wax Snax, zombie brains, skins, foaming belly juices, brain barf and bursting blisters.
Spin Master's UK marketing director Phil Hooper told ToyNews: "Dr Dreadful will be supported by a heavyweight TV campaign going into Halloween, with gruesome in-store demonstrations during October half term, both in London stores and at Dream Toys, which just so happens to fall on Halloween on 31st October.
"Plus there will be extensive PR and social media until the end of the year."
You can watch the TV ad here:
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