Video game licences driving growth for Winning Moves

Firm will release Assassin’s Creed Monopoly to retailers in the New Year.
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Winning Moves is seeing massive growth in the video game licensed gaming area, driven by innovative new properties and a loyal fan following.

The latest licensed game will be a new version of Monopoly, inspired by the popular title, Assassin’s Creed.

The new title will launch exclusively with specialist GAME this year, before being made available to retailers across the country from January 1st, 2015.

“We are expecting the game to perform very well for us,” Suzie Howes, head of marketing at Winning Moves, told ToyNews.

“There is a massive community behind Assassin’s Creed, and they are very loyal to the property.”

Howes explains that the company’s licensed gaming portfolio rocketed following the launch of its Moshi Monsters Monopoly two years ago.

“The gaming area has grown massively for us,” she continued. “With the success of Moshi Monsters, this opened up the category for us in terms of Monopoly and other products like Top Trumps and Risk.

“We are always talking to licensors and retailers about new products. The Assassin’s Creed Monopoly was one of those occasions where everything came together at the right time.”

Assassin’s Creed joins other video game brands including World of Warcraft Monopoly, Starcraft Risk, Borderlands 2 Top Trumps and Runescape Top Trumps in the Winning Moves stable.

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