VIDEO: Edible arts and crafts product launched by Israeli toy firm

Edible Sweet Art can be modelled into various shapes, figures and candy treats.
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Art and crafts manufacturers, Amav has teamed up with Israeli toy developer Diamant Toys to release the latest in edible arts and crafts products.

Edible Sweet Art allows children to create a range of shapes, figures and sweets all from a sweet edible dough.

With assorted flavours and colours, kids are encouraged to use the modelling tools, cookie cutters, rolling pins and more to create there own treats.

The character modelling range includes Panda Bears, Elephants, Caterpillars, Snails, Frogs and Penguins.

Meanwhile, the candy collection includes modelling kits to create lollipops, cookies, cupcakes, candy, popsicles, candy strings and a sweet bouquet.

Larger sets in the new range include the Ice Cream Maker, featuring a dough ice cream making machine and stand for the completed creations; the Party Pack, featuring all the tools to make popsicles, candies and flowers; the Mega Sweets Factory and the Ice Pops Factory.

View the video for the range below.

Diamant Toys said: "It is normal for young children to explore the world by putting everything into their mouth. Discovering a variety of tastes and textures is a healthy part of their sensory motor development.

"With our Sweet Art dough, you no longer have to monitor them and stop them from eating the dough, instead they can be encouraged."



SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

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