Charles joins the company from 4Kids Entertainment International, where her most recent role was senior marketing and communications manager.
Based in the London office, Charles will mainly be focusing on Hello Kitty, as well as building the licensing programme for other Sanrio Friends properties including My Melody, Badtz Maru, Chococat, Kuromi and Keroppi.
She will also be working on the Sanrio 50th anniversary in September 2010.
"Fluid World is very pleased to have Victoria on board," said brand director Libby Grant. "She has some great experience that she can bring to the role and will be a fantastic addition to the team."