Vici Entertainment expands consumer research division with Kids Brand Insight - ToyNews

Vici Entertainment expands consumer research division with Kids Brand Insight

The new standalone identity has been developed by popular industry consultant Steve Reece to deliver qualitative research for toy, gaming and kids’ entertainment brands.
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The team behind the toy and game business consultancy, Vici Entertainment has expanded its research division with the launch of Kids Brand Insight.

The new standalone identity has been developed by popular industry consultant Steve Reece to deliver qualitative research for toy, gaming and kids’ entertainment brands.

Combining consumer insight from children and their families with commercial reality, the company has already worked with numerous leading brands in the sector.

“Before we launched Kids Brand Insight, we were delivering consumer insight via our other business Vici Entertainment as one of a range of services offered,” said Reece, CEO.

“However, over time the research side of our business has grown to the point where it needs its own standalone identity and team.

“Thus far, we have worked extensively across toys, games, TV, virtual worlds and apps. We are looking to build on this with the official launch of Kids Brand Insight.”

Kids Brand Entertainment is already reporting positive client feedback, due in part to its delivery of “director level project management and insight on all projects.”

Reece said: “Combined with our broader commercial perspective, we deliver useable, relevant and commercially practical findings.

“Our promise is, no fluff. Just hard hitting consumer insight combined with the practical inside knowledge that comes from having worked in brand marketing, commercial and senior management roles in the industry.”

For more information, visit www.KidsBrandInsight.com.

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