VEGAS 2011: Oregon Scientific on board for new Discovery brand

Company signs as launch partner for Explore Your World.
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The new non-character property aimed at kids aged six to 12, has been unveiled at Licensing International Expo.

Oregon Scientific is developing a line of educational toys with a 21st Century technological twist. Its SmartGlobe has been selected as a hero product for the range, which is due to hit retail in autumn 2012.

Explore Your World shares the same values as Discovery's flagship brand, The Discovery Channel and will include science and spy kits, collectibles, construction, outdoor, role-play, puzzles and games, back to school, publishing, electronics and interactive.

Head over to Licensing.biz for the full story.

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