VEGAS 2011: Hearts for Hearts Girls expands

The Playmates Toys brand will now venture into publishing, apparel, interactive and more.
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The announcement follows the appointment of Licensing Works as global agent for the girls brand.

Leslie Levine from Licensing Works said: "By extending Hearts for Hearts Girls into select categories, we strive to increase brand awareness and spread the message, 'Changing the World One Heart at a Time'."

The initial programme will focus on the publishing, interactive, apparel, accessories and home décor categories.

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