Usborne targets toy sector with latest incentive

Publisher has created bespoke FSDU for its new Slot-Together Castle kit.
Author:
Publish date:
Social count:
0

Usborne Publishing is looking to target toy retailers with its latest launch – the Slot-Together Castle kit.

An all-in-one, ‘no extras required’ kit, children simply remove the sturdy foam board pieces from the box and follow the instructions to build their own model castle, complete with two armies of knights.

A book about life in a castle is also included, featuring suggestions of games that can be played with the castle.

As a further incentive, Usborne is offering a bespoke free standing display unit which holds 15 copies/kits at £25 each, free with a stock order of 15 copies or more.

The firm said that it expects retailers to restock several times over during the Christmas season. It offers discounts starting at 40 per cent, however it can offer 50 per cent for any retailer who quotes ‘ToyNews’ to their rep when ordering.

“We are interested in working with all toy retailers,” said Anna Howorth, marketing and publicity manager at Usborne Publishing.

“We are a preferred supplier to Toymaster and we already deal with a lot of independents.

“The Slot-Together Castle is a traditional toy that will delight and amaze customers. We are expecting these to fly off the shelves this Christmas.

“This is the perfect addition to any toy shop who wants to create the wonder and magic of a traditional Christmas with traditional toys, that will provide hours of entertainment and education with no batteries, screens or sound effects.”

Related

3407_mypictr_300x300.jpg

SECTOR GUIDE: Wooden toys

Wooden toys continue to sell well, even in challenging financial times. The sector tends to be a favourite with parents and other gift givers and offers a range of traditional, interactive and licensed products. ToyNews found out what's new within the sector.

5_Lego Game 300.jpg

SECTOR GUIDE: Games and puzzles

No longer just a sector for board games and traditional puzzles. the games and puzzles market is quickly adapting to embrace new technologies and trends. We find out what's new.

5_Little Tikes 300.jpg

SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

5_action-figures-batman.jpg

SECTOR GUIDE: Action Figures

A steady stream of super hero franchises means the action figures category has been given a significant boost of late. Lewis Tyler speaks to some experts and sees what?s on offer in terms of the hottest new products...

5_Creativeplay.jpg

SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.