Usborne targets toy sector with latest incentive

Publisher has created bespoke FSDU for its new Slot-Together Castle kit.
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Usborne Publishing is looking to target toy retailers with its latest launch – the Slot-Together Castle kit.

An all-in-one, ‘no extras required’ kit, children simply remove the sturdy foam board pieces from the box and follow the instructions to build their own model castle, complete with two armies of knights.

A book about life in a castle is also included, featuring suggestions of games that can be played with the castle.

As a further incentive, Usborne is offering a bespoke free standing display unit which holds 15 copies/kits at £25 each, free with a stock order of 15 copies or more.

The firm said that it expects retailers to restock several times over during the Christmas season. It offers discounts starting at 40 per cent, however it can offer 50 per cent for any retailer who quotes ‘ToyNews’ to their rep when ordering.

“We are interested in working with all toy retailers,” said Anna Howorth, marketing and publicity manager at Usborne Publishing.

“We are a preferred supplier to Toymaster and we already deal with a lot of independents.

“The Slot-Together Castle is a traditional toy that will delight and amaze customers. We are expecting these to fly off the shelves this Christmas.

“This is the perfect addition to any toy shop who wants to create the wonder and magic of a traditional Christmas with traditional toys, that will provide hours of entertainment and education with no batteries, screens or sound effects.”



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