PxPixel
Usborne targets toy sector with latest incentive - ToyNews

Usborne targets toy sector with latest incentive

Publisher has created bespoke FSDU for its new Slot-Together Castle kit.
Author:
Publish date:

Usborne Publishing is looking to target toy retailers with its latest launch – the Slot-Together Castle kit.

An all-in-one, ‘no extras required’ kit, children simply remove the sturdy foam board pieces from the box and follow the instructions to build their own model castle, complete with two armies of knights.

A book about life in a castle is also included, featuring suggestions of games that can be played with the castle.

As a further incentive, Usborne is offering a bespoke free standing display unit which holds 15 copies/kits at £25 each, free with a stock order of 15 copies or more.

The firm said that it expects retailers to restock several times over during the Christmas season. It offers discounts starting at 40 per cent, however it can offer 50 per cent for any retailer who quotes ‘ToyNews’ to their rep when ordering.

“We are interested in working with all toy retailers,” said Anna Howorth, marketing and publicity manager at Usborne Publishing.

“We are a preferred supplier to Toymaster and we already deal with a lot of independents.

“The Slot-Together Castle is a traditional toy that will delight and amaze customers. We are expecting these to fly off the shelves this Christmas.

“This is the perfect addition to any toy shop who wants to create the wonder and magic of a traditional Christmas with traditional toys, that will provide hours of entertainment and education with no batteries, screens or sound effects.”

Related

3407_mypictr_300x300.jpg

SECTOR GUIDE: Wooden toys

Wooden toys continue to sell well, even in challenging financial times. The sector tends to be a favourite with parents and other gift givers and offers a range of traditional, interactive and licensed products. ToyNews found out what's new within the sector.

5_Lego Game 300.jpg

SECTOR GUIDE: Games and puzzles

No longer just a sector for board games and traditional puzzles. the games and puzzles market is quickly adapting to embrace new technologies and trends. We find out what's new.

5_Little Tikes 300.jpg

SECTOR GUIDE: Outdoor toys

The outdoor and sports toys sector was worth £363m in 2011, up ten per cent thanks to some extremely mild weather and, unusually, enjoys two peak periods. We take a look at what some of the key players are promoting this year.

5_action-figures-batman.jpg

SECTOR GUIDE: Action Figures

A steady stream of super hero franchises means the action figures category has been given a significant boost of late. Lewis Tyler speaks to some experts and sees what?s on offer in terms of the hottest new products...

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.