The Toy Industry Association and Engage Digital Media have confirmed that the technology event for youth entertainment professionals, will co-locate for a second time with the American International Toy Fair.
Based on the success of the inaugural co-location in February 2010, show organisers have scheduled the events to overlap again on 15th-16th February at the Javits Convention Center in New York.
The two-day, 5th annual Engage! has a conference program in addition to its exhibition space. The conference brings together executives from technology, toy and entertainment companies; youth brands; marketing, advertising agencies; inventors, designers and product development experts.
Attendees will learn how to leverage their tangible products to develop engaging and profitable digital products on mobile devices as well as robust interactive online services. The call for speakers is now open at www.EngageExpo.com
"The crossover between youth entertainment and online engagement is accelerating as rapidly as the pace of technology innovation," said Christopher Sherman, executive director of Engage Digital. "Mobile content, touch platforms and online innovation will be the cornerstones of Engage’s conference content in 2011.
"We bring an incredible amount of brain power together under one roof to facilitate business through connections and networking … this will be a ‘must-attend’ event for companies looking to compete in the digital space.”
"The toy and game market is absolutely driven by innovation and trends," adds Marian Bossard, TIA vice-president of meetings and events. "It makes perfect sense to bring the knowledgebase of Engage! Expo into the Javits Center during Toy Fair so that our exhibitors and attendees have the opportunity to learn more about the technologies that exist … and how these technologies can be used to support their brands."
The Toy Fair will be held from 13th-16th February while Engage! Expo will overlap with Toy Fair on Tuesday and Wednesday, 15th-16th February.