US: Youth technology expo returns to Toy Fair

The TIA is once again running the Engage technology show alongside the NY Toy Fair.
Author:
Publish date:
Social count:
0
33_mypictr_300x300(8).jpg

The Toy Industry Association and Engage Digital Media have confirmed that the technology event for youth entertainment professionals, will co-locate for a second time with the American International Toy Fair.

Based on the success of the inaugural co-location in February 2010, show organisers have scheduled the events to overlap again on 15th-16th February at the Javits Convention Center in New York.

The two-day, 5th annual Engage! has a conference program in addition to its exhibition space. The conference brings together executives from technology, toy and entertainment companies; youth brands; marketing, advertising agencies; inventors, designers and product development experts.

Attendees will learn how to leverage their tangible products to develop engaging and profitable digital products on mobile devices as well as robust interactive online services. The call for speakers is now open at www.EngageExpo.com

"The crossover between youth entertainment and online engagement is accelerating as rapidly as the pace of technology innovation," said Christopher Sherman, executive director of Engage Digital. "Mobile content, touch platforms and online innovation will be the cornerstones of Engage’s conference content in 2011.

"We bring an incredible amount of brain power together under one roof to facilitate business through connections and networking … this will be a ‘must-attend’ event for companies looking to compete in the digital space.”

"The toy and game market is absolutely driven by innovation and trends," adds Marian Bossard, TIA vice-president of meetings and events. "It makes perfect sense to bring the knowledgebase of Engage! Expo into the Javits Center during Toy Fair so that our exhibitors and attendees have the opportunity to learn more about the technologies that exist … and how these technologies can be used to support their brands."

The Toy Fair will be held from 13th-16th February while Engage! Expo will overlap with Toy Fair on Tuesday and Wednesday, 15th-16th February.

Related

New York Toy Fair 2014.jpg

EVENT PREVIEW: US Toy Fair 2015

Last year's US Toy Fair saw an 11% surge in international buyers and an 8% increase in exhibitors. The TIA explains why you should be making the trip to the Big Apple next month.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.