US: Upper Deck signs Thomas

Upper Deck has been signed by HIT Entertainment to produce Thomas & Friends trading cards next year.
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The multi-year deal provides Upper Deck with the rights to produce a line of trading cards that will include stand-up trading cards and sticker trading cards. The first product is scheduled to hit the market in late spring 2010.

"Upper Deck is excited to join in the global phenomenon and adventure that is Thomas & Friends," said Ruby Chien, Upper Deck’s Thomas & Friends brand manager.

"We are thrilled to add such an iconic pre-school property to our product portfolio and look forward to partnering with HIT Entertainment to bring the spark of imagination and creativity of Thomas & Friends to kids everywhere."

Upper Deck plans to issue multiple trading card releases next year.

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