US: Toys high on kids' Christmas lists

The National Retail Federation publishes its 2011 hot toys list.
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The NRF asked 8,500 children what gifts they wanted for Christmas, producing two top ten lists for both boys and girls.

Although video games beat toys to come top of the boys list with 11.9 per cent, toys and toy related brands made up the majority of the top ten, with Lego, cars (of the non Disney-Pixar variety), Transformers and Hot Wheels in high demand. The Xbox 360 and Nintendo DS were also present, taking the sixth and ninth spots, respectively.

Barbie once again came top of most girls’ Christmas lists, with 26.9 per cent stating a preference for the Mattel fashion doll. Generic dolls, Disney Princess products, Monster High dolls and American Girl dolls followed Barbie, while video games came fifth on the girls list with the Nintendo DS also present at eight. Clothes, an absentee for boys, were the tenth most desired gift for American girls.

NRF president and CEO Matthew Shay, said: "Holiday toy trends change like the weather, but one thing remains constant: children’s love of both classic toys and all things electronic.

"With many retailers already offering a sneak peek at some of their Black Friday specials, parents who have hot toys and popular electronics on their shopping lists should start researching how, when and where to get their hands on these items before the most popular items become hard to fine."

Top toys for boys

1) Video Games
2) Lego
3) Cars (generic)
4) Transformers
5) Hot Wheels
6) Disney Cars
7) Xbox 360
8) Elmo
9) Nintendo DS
10) Trucks (generic)

Top toys for girls

1) Barbie
2) Dolls
3) Disney Princess (tied)
-) Monster High Dolls (tied)
4) American Girl
5) Video games
6) Elmo (tied)
-) Lalaloopsy (tied)
7) Dora the Explorer
8) Nintendo DS
9) LeapFrog Products
10) Apparel

Meanwhile, Kidscreen has reported NPD data revealing that toys are taking a majority share of 47 per cent of US kids Christmas lists - an eight per cent improvement on figures from 2010.


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