US: Toy trade title is sold

Sandow Media has acquired Playthings magazine from Reed Business Information for an undisclosed sum.

Author:: Katie Roberts
Publish date:: Mar 22, 2010

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In addition to Playthings, the publisher purchased Interior Design magazine, Furniture Today, Gifts & Decorative Accessories, Casual Living, Home Accents Today and Kids Today.

Founded in 2002, Sandow Media is a multi-channel media company focused on luxury brands online and in print. With over 285 employees nationwide, Sandow Media produces over 200 publications annually.

Reed Business Information purchased Playthings in 1998 from Geyer-McAllister Publications. The magazine has covered the toy business since 1903.

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Reports claim the retailer has been sold to Bridgepoint Capital for more than £100 million.

In a refinancing deal, Magson has been acquired by investment fund Agilo.

Intent Media has acquired Music Trade News and will merge the title with its own music trade monthly and website, MI Pro.

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Sears has cleared space in 20 of its stores to open toy departments.

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