Playthings.com has reported that sales for the year were $21.64 billion compared to a 2007 result of $22.32 billion, which included an extra week, worth approximately two per cent of annual dollar sales.
Strong sectors were buildings sets and plush, which had sales gains of 26 and 22 per cent respectively, compared to the previous year. The largest losers were vehicles (down 16 per cent), youth electronics (down 14 per cent) and dolls (down by ten percent).
At retail, all of the major channels experienced a decline in sales except for food/drug stores, which recorded a one per cent gain.
The year’s best-selling licensed properties were Star Wars and Disney Princess, according to NPD. Other top properties included Barbie, Crayola, Tranformers and Webkinz.