Toygaroo claims it can save parents thousands of dollars on toy costs.
To rent the toys, parents must commit to a year-long subscription service and can choose from three packages; four toys, six toys or eight toys with 30 or 60 day plans available. For example, it costs $32.99 for six toys every other month or $42.99 to get six toys every month.
The service launches with a catalogue of 500 toys and has plans to add new ones every week.
In the likely event that a child breaks a toy, parents must purchase it at a discounted price.
To clean the toys, Toygaroo uses a three-step sanitisation process starting with a steam cleaning at 100 degrees Celsius to kill "99.9 per cent" of germs, bacteria, dust mites and other nasties.
The next step is an all-over clean with an organic bleach-free sanitiser from natural the products company, Melaleuca.
After that, if the toy passes a careful inspection it is then signed off, shrink wrapped and shelved where it remains until shipping.
One of Toygaroo's USPs is the speeding up of child development through interaction with more toys. So as part of the service, toys have been assessed for their educational value and awarded badges for developmental qualities like motor skills, visual perception and cognition.