US Toy Fair to once again host Digital Kids Conference - ToyNews

US Toy Fair to once again host Digital Kids Conference

Confirmed speakers include LEGO, Mattel, Spin Master and Sphero.
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The Toy Industry Association is once again teaming up with Digital Kids Media to host the tenth annual Digital Kids Conference & Expo.

will once again co-locate with the 113th North American International Toy Fair in February 2016 at New York City’s Jacob K. Javits Convention Center.

Taking place from February 15th to 16th in New York during US Toy Fair, the event will host chats and lectures with experts in the fields of app and mobile development, children’s entertainment and digital media.

Confirmed speakers include LEGO, Mattel, Spin Master, PBS KIDS Digital, Wonder Workshop, PlayKids, Tinybop, Dr. Panda, Sphero, and Duck Duck Moose.

The conference will also unveil new research from BSM Media exploring key drivers that motivate mothers to say yes to brands, as well as the types of apps, games and connected digital content and products that will appeal most to children in 2016 and beyond.

“We are pleased to once again host the Digital Kids Conference at Toy Fair, and expect it to add an enriching component to the existing educational and networking programs at the show,” said Marian Bossard, Toy Industry Association SVP of global market events.

“As new and emerging technologies continue to have an impact on the toy industry, the conference will be of relevance to the full range of Toy Fair attendees – including toy companies, retailers, licensors, and brand owners.”

Tonda Bunge Sellers, president of Digital Kids Media, added: “For a decade, Digital Kids has been the must-attend conference for companies targeting the digital native and their parents. This is never truer than today as smart toys that connect to mobile apps and game consoles emerge as a key market for toy vendors.

“This year’s conference will bring together the best minds in connected smart play as well as provide real strategies for bringing these interactive ‘intelligent’ toys to market.”

A digital lounge, speed networking events sponsored by Women in Toys, and a happy hour event sponsored by KidMix will also provide attendees with additional opportunities to forge partnerships.

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