US: TIA unveils Toy of the Year nominees consumer voting website also launched ahead of awards ceremony in February.
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70 nominees for the 2011 Toy of the Year (TOTY) Awards have been revealed.

Along with the announcement, the Toy Industry Association, (TIA) launched a new website,, that allows children to vote for their favourite toys until January 14th, 2011.

Kids can also use the new site to download a Christmas gift guide, and register to win prizes.

“The TOTY Awards not only celebrate the creativity and innovation of the toy industry,” said Carter Keithley, TIA president.

“They also support the philanthropic efforts of the Toy Industry Foundation whose mission it is to give the gift of play to children in need.”

The finalists were selected by nomination committees from a record 500+ toys, games and properties submitted for consideration across 11 categories.

There was one committee for each category, comprised of experts such as journalists, toy trend experts, play therapists, toy inventors and designers and toy retailers.

In addition to the consumer vote, ballots were launched for retailers, media, and members of the toy industry.

Each will be weighted and used to determine the TOTY 2011 winners. Winners will be announced during the TOTY Awards ceremony on Saturday, February 12th, 2011, as the opening of the 108th American International Toy Fair.

The TIA also announced the next inductees into the Toy Industry Hall of Fame. Al Verrecchia, chairman of the board of directors at Hasbro, and the late Donald Duncan, founder of Duncan Toy Company, will be recognised for their contributions and service to the industry during the awards ceremony.

Nominees for the TOTY awards are as follows:

Activity toys of the year

§ Crayola Color Wonder Sound Studio (Crayola)
§ LEGO Atlantis Neptune Carrier (LEGO Systems)
§ LEGO Toy Story Western Train Chase (LEGO Systems)
§ Paper Jamz Guitar (WowWee)
§ Play-Doh Mega Fun Factory (Hasbro)
§ Real Construction Deluxe Workshop (JAKKS Pacific)

Boy toy of the year

§ Air Hogs Hawk Eye (Spin Master)
§ Hot Wheels R/C Stealth Rides (Mattel)
§ NERF N-Strike Stampede ECS blaster (Hasbro)
§ Real Construction Deluxe Workshop (Jakks Pacific)
§ Spy Net Video Watch (Jakks Pacific)
§ Toy Story 3 Blast Off Buzz Lightyear (Thinkway Toys)
§ Tron: Legacy Zero Gravity Light Cycle (Spin Master)

Educational toy of the year

§ Alphie (Hasbro/Playskool)
§ Furnished School Building (Playmobil USA)
§ iXL Learning System (Fisher-Price)
§ Leapster Explorer Learning Experience (LeapFrog)
§ Math Dice Jr. Kid’s First Mental Math Game (ThinkFun)
§ MobiGo (VTech)
§ V.Reader (VTech)

Game of the year

§ Five Second Rule (Patch Products)
§ Lego Games Creationary (Lego)
§ Lego Games Minotaurus (Lego)
§ LOOPZ (Radica)
§ Rory's Story Cubes (Gamewright)
§ Scrabble Flash (Parker Bros)
§ Spot It (Blue Orange Games)

Girl toy of the year

§ Barbie Video Girl (Mattel)
§ Furreal Friends Gogo, My Walkin' Pup (Hasbro)
§ Justin Bieber Music Video Collection Singing Figures (The Bridge Direct)
§ Monster High Doll Assortment (Mattel)
§ Princess & Me 18" Dolls (JAKKS Pacific)
§ Squinkies Cupcake Surprize Bake Shop (Blip Toys)
§ Zoobles (Spin Master)

Infant/toddler toy of the year

§ Explore 'n' Grow Musical Gear Center (Hasbro/Playskool)
§ Laugh & Learn Learn & Move Music Station (Fisher-Price/Mattel)
§ Lego Duplo Play with Numbers (Lego)
§ Lil’ Zoomers Spinnin’ Sounds Speedway (Fisher-Price)
§ Mega Bloks Pull Along Musical Pirate Ship (Mega Brands)
§ My First Disney Princess Baby dolls (Tollytots, a division of Jakks Pacific)
§ My Own Leaptop (Leapfrog)

Innovative toy of the year

§ iXL Learning System (Fisher-Price)
§ Lego Games Minotaurus (Lego Systems)
§ Paper Jamz Guitar (WowWee)
§ Scrabble Flash (Parker Bros)
§ Spy Net Video Watch (JAKKS Pacific)
§ The Sing-a-ma-jigs (Mattel)
§ V.Reader (VTech)

Outdoor toy of the year

§ Flickin’ Chicken (Haywire Group)
§ Makin’ Mudpies (Little Tikes)
§ Nerf Super Soaker Shot Blast (Hasbro)
§ Razor Siege Caster Scooter (Razor USA)
§ Sky Ball and Bat (Maui Toys)
§ Whiplash (Street Surfing)
§ YBike (National Sporting Goods)

Pre-school toy of the year

§ Dance Star Mickey (Fisher-Price/Mattel)
§ iXL Learning System (Fisher-Price/Mattel)
§ My Take Along Puppet Theater (Playmobil)
§ The Sing-a-ma-jigs (Mattel)
§ Tonka Chuck & Friends Chuck’s Stunt Park (Hasbro)
§ V.Reader (VTech)

Property of the year

§ Ben 10 Ultimate Alien (Cartoon Network Enterprises)
§ Chuggington (Ludorum)
§ Dinosaur Train (The Jim Henson Company)
§ Monster High (Mattel)
§ Thomas & Friends (Hit Entertainment)
§ Toy Story 3 (Disney Consumer Products)

Speciality toy of the year

§ Furnished School Building (Playmobil)
§ Hexbug Nano Habitat Set (Innovation First Labs)
§ My Take Along Puppet Theater (Playmobil)
§ Shrinky Dinks Deluxe (Creativity for Kids/Faber-Castell)
§ Solitaire Chess (ThinkFun)
§ UPPY Uglydoll (Pretty Ugly/Uglydoll)


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