US: The Rainbow Fish board games, plush and early learning ranges on the way

Mindware and Stephen Baby have joined the licensing programme for the hit book series.
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RJM Licensing has signed several new US deals for The Rainbow Fish.

Mindware is on board to create The Rainbow Fish board games, activity books and early learning products.

Elsewhere, Stephan Baby has signed to make The Rainbow Fish plush.

To date, The Rainbow Fish book series (originally published in 1992) has sold over 30 million copies with an upcoming 25th anniversary in 2017.

To celebrate the anniversary, a new Rainbow Fish book will be published next year.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.