A report in US mag Playthings explains that after the much-heralded announcement of the potential purchase of 636 Eleventh Avenue and several deadline postponements, the industry could not muster the minimum commitments needed to make the building viable.
"We just didn't have a big enough mix to be able to pull it off," explained Steven Greenfield, coordinator of the New York Toy Tenants. "We're not a 400,000 sq. ft. industry on a permanent [showroom] basis. Had I known we were a smaller industry, I would have gone for a smaller building. "We had a pre-show meeting last week and 75 companies were saying 'Go find a building.' But I have to figure out what size we are: Are we 190,000 sq. ft.? Are we 200,000? Are we 140,000? Who knows?"
According to Playthings: "At this point, the industry is little farther along than it was nearly two years go; it still faces uncertainty about where and in what format to gather to conduct business, with the key question continuing to be: Should there be a new permanent showroom building to replace the International Toy Center?"