US: Sears and Kmart unveil virtual toy shopping walls

Key US retailers are testing out the new retail method, allowing smartphone users to buy on the go.
Author:
Publish date:
Social count:
0
3537_mypictr_300x300.jpg

Toys on offer from the recently expanded Sears online toy shop and Kmart's Fab 15 Christmas toy list will feature on the walls.

Each product will have a QR bar code, which can be scanned with a smartphone to buy the product immediately.

The walls will be located temporarily in malls, bus shelters, subway stations, airports and cinemas.

Julia Fitzgerald, chief digital engagement office of toys and sporting goods for Sears, commented: "Our mobile shopping walls are not only convenient because of their unexpected locations, but they offer easy shipping options as well,

"Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives."

Related

10_cuthberts.jpg

TALKING SHOP: Cuthberts Toys

Like many new toy outlets, the first Cuthberts Toys store in St Albans was born out of the fall of Woolworths. Three stores later and business is going well. Lewis Tyler talks to co-owner Kirit Patel

10_T4 Toys 300.jpg

TALKING SHOP: T4Toys

T4Toys left the High Street in January due to high business rates and low footfall. We interviewed owner Kristine Judge to find out what happened and how her main supplier Marbel is helping her find a new home.

10_Midco.jpg

TALKING SHOP: Midco Toys

Since starting with an eBay shop in 2002, business has boomed for Midco Toys, which now runs three shops in the Derby area. We find out why MD David Middleton is not your average toy retailer...

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.