US: Rubie's opens first dedicated stores

17,000-square-foot Westbury store boasts a haunted house area called The Dark Zone.
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Rubie's has opened its first dedicated stores in the US.

Based at Rubie’s headquarters in Long Island, the 17,000-square-foot flagship Westbury store boasts a haunted house area called The Dark Zone and other ghoulish interactive exhibits.

A second store has also been opened in Melville.

“It’s unlike any retail store you’ve ever seen,” Marc Beige, principal of Rubie’s Costume Co told Libn.

“It’s an experience.”

The stores stock what Rubie's has deemed the largest selection of costumes, masks and accessories available in a physical retail store.



Anatomy of a blockbuster toy: Rubie's Batman costumes

Bruce Wayne. The Dark Knight. The Caped Crusader. Adam West. Michael Keaton. Val Kilmer. George Clooney. Christian Bale. Ben Affleck. Batman. The iconic superhero has enjoyed many different faces and even more batsuits in his time, and Rubie’s has been on hand to help consumers cape up every step of the way. ToyNews talks to the firm about its most popular superhero costume year-on-year.

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