US: Robotics firm Ubtech enters STEM toy market - ToyNews

US: Robotics firm Ubtech enters STEM toy market

Called Jimu Robots, the new line allows kids to build and programme their own robot characters Buzzbot and Muttbot, before sharing them among Jimu’s online community.
Author:
Publish date:
0 0jimu.png

US robotics firm and the team behind the Alpha Series of humanoid robots, Ubtech is making a leap into the children’s market with a new STEM toy line.

Called Jimu Robots, the new line allows kids to build and programme their own robot characters Buzzbot and Muttbot, before sharing them among Jimu’s online community.

The new line of toys designed to encourage kids in science, technology, engineering and mathematics, has already secured placement within retailers across the US including Toys R Us, Target and Amazon.com.

Four kits will be available in the initial launch, including Meenot Kit, Buzzbot and Muttbot Kit, the Explorer Kit and Inventor Kit, each allowing kids to create a series of robotic creatures such as penguins, rhinos, elephants and of course humanoids.

“Jimu Robots are a win-win for kids and parents alike,” said John Rhee, general manager, North America, Ubtech.

“Kids love Jimu because the robots are fun to build and control; parents love Jimu because their children are not only developing valuable STEM skills as they build, programme and code, but are also challenged to use and stretch their imaginations as they design their own creations.”

Related

0 0kamigami.png

Mattel teams with Dash Robotics to launch Kamigami

Called Kamigami, the concept is the brainchild of two UC Berkeley PhD graduates who, through the new launch, allow kids to fold and snap flat sheets of durable plastic together to create different kinds of robotic praying mantises, scorpions and more.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.