US: RC2 gets Super Why

RC2's Learning Curve signed as master toy licensee for pre-school, literary based TV series.
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Learning Curve has been enlisted by entertainment property developer, Out of the Blue Enterprises, to produce an extensive line of products based on the animated series, Super Why, which focuses on helping kids between three and six learn to read.

The product portfolio will include plush toys, figures, vehicles, playsets and ELAs based on the property’s reading-powered superhero characters.

Learning Curve expects to begin shipping products in the US by late 2008, with full availability scheduled for 2009.

Peter Henseler, RC2 president, said: “The Super Why property is a perfect fit for Learning Curve. Developmental play has been a hallmark of our brand since its inception and we’re excited to bring early literacy skills and reading readiness into the mix of developmental play at Learning Curve via Super Why.”

Samantha Freeman, co-creator and executive producer of the series, added: “We are delighted to work with Learning Curve to bring the Super Why characters to life in a whole new way.

"We can think of no better partner to help us translate the core learning-focused qualities and benefits of the program and its signature approach to reading education into an extensive assortment of toys that will help us deliver a truly enriching, 360-degree Super Why experience to young fans."

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