US: Playmates signs as master toy for Lucha Libre

Firm signs up to produce toys for Lucha Libre USA and Lucha Libre AAA.
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CPLG, the North American licensing agent for the brand signed the deal, which will see Playmates Toys create a line of toys and collectibles for the Mexican wrestling sensation.

For the first time in North America, Playmates will launch the Lucha Libre AAA exclusive toy and collectibles line in autumn 2010. The range will include fully-articulated Luchador action figures, role-play masks and play-sets.

Lucha Libre has been established in Mexico for over 75 years and in addition to the upcoming line of toys and collectibles, Cookie Jar Entertainment will distribute the first English language Lucha Libre AAA television series in the US.

Louis Silverstein, managing partner, Lucha Libre USA, commented: “I believe that Playmates’ experience in the action figure business is perfectly suited to meet the expectations of the Lucha Libre AAA fan base.

"We look forward to seeing our legendary wrestlers such as La Parka, Octagon and Cibernetico on the shelves at retail."

Andre’ Lake Mayer, vice president of strategic alliances for Playmates Toys said: “Lucha Libre AAA holds a unique position in the exploding entertainment fighting arena with its iconic and idolized masked heroes and villains and the high-energy acrobatic fighting.

"Playmates Toys looks forward to capturing the gripping excitement of Lucha Libre AAA where fans can relive their fascination with the dynamic sport with its many underdogs turned champions."

Kirk Bloomgarden, EVP Worldwide Consumer Products, Cookie Jar Group added: “Cookie Jar Group is excited to have Playmates Toys on board as the master toy licensee for Lucha Libre AAA.

"They have created toy and collectible lines for some of the world’s top brands and we believe that they are the ideal partner to help make Lucha Libre AAA a great success at retail throughout North America.”

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